Finding an equation to master complex social challenges like successfully persuading an audience seems like a tough job best left for decades of research. Luckily, John Coleman boiled a cook-book-style, non-mathy equation for persuasion down for us. Coleman argues that persuasion is built on a clear structure of the speech, as well as a generous addition of logic, emotion and credibility. To round off the persuasive masterpiece, he suggests to build a strong tie with the audience, and to invite them to join your suggested actions.
Curious about this winning recipe for persuading? Follow this link to the full article.
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