Every negotiation requires persuasion. Clearly, in a negotiation, your initial position differs from the position of your negotiating partner. Because of this difference in your positions, you convene to negotiate the best possible way to satisfy the interests of both sides involved. In theory, that sounds very clear-cut. However, in reality, you might need to do a lot of persuading to convince your partner that a cooperative approach to negotiating is beneficial, or that a certain alternative that you suggest is indeed as attractive to your partner as you make it sound. Now, how do you do that?
Finding an equation to master complex social challenges like successfully persuading an audience seems like a tough job best left for decades of research. Luckily, John Coleman boiled a cook-book-style, non-mathy equation for persuasion down for us. Coleman argues that persuasion is built on a clear structure of the speech, as well as a generous addition of logic, emotion and credibility. To round off the persuasive masterpiece, he suggests to build a strong tie with the audience, and to invite them to join your suggested actions.
Curious about this winning recipe for persuading? Follow this link to the full article.
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